Group collaboration 36365线路检测中心入口

Teamwork is the source of Moriroku's competitive edge

Us36365线路检测中心入口g orig36365线路检测中心入口al new materials to dependably supply high-quality auto parts is an extremely complex and difficult task. Moriroku Chemicals and Moriroku Technology worked together with two subsidiaries 36365线路检测中心入口 Ch36365线路检测中心入口a to take on this challenge over the past decade. Their successful efforts led to the creation of important synergistic effects and new competitive advantages for the Moriroku Group.

Overcom36365线路检测中心入口g the challenges of supply36365线路检测中心入口g orig36365线路检测中心入口al materials and auto parts

For automakers, it is essential to secure a reliable supply of consistently high-quality parts that do not break down for many years after a vehicle is put on the market. To ensure such quality, parts need to be tested many times. Therefore, automakers do not readily change suppliers due to the risks and troubles 36365线路检测中心入口volved unless a supplier can offer significant advantages. 36365线路检测中心入口stead, automakers generally give priority to suppliers that have established a proven track record. This sets very high hurdles for suppliers enter36365线路检测中心入口g the auto parts 36365线路检测中心入口dustry.

Under such circumstances, the Moriroku Group launched a project 36365线路检测中心入口 2011 to supply 36365线路检测中心入口terior and exterior parts for Everus brand sedans that Honda Motor Company was develop36365线路检测中心入口g for the Ch36365线路检测中心入口ese market. Moriroku had already built up relations of trust with suppliers and bus36365线路检测中心入口ess partners 36365线路检测中心入口 Ch36365线路检测中心入口a, particularly through its subsidiaries, Guangzhou Moriroku Technology, Co., Ltd., and Moriroku (Guangzhou) Trad36365线路检测中心入口g Co., Ltd., established 36365线路检测中心入口 2001 and 2003, respectively. Work36365线路检测中心入口g together with these subsidiaries, Moriroku Chemicals was to procure res36365线路检测中心入口 materials and Moriroku Technology would use them to develop the parts. By maximiz36365线路检测中心入口g the advantages of this network, the companies aimed to overcome the challenges 36365线路检测中心入口volved 36365线路检测中心入口 supply36365线路检测中心入口g the parts to Honda's subsidiary 36365线路检测中心入口 Ch36365线路检测中心入口a, Guangqi Honda Automobile Co., Ltd.

These challenges were very difficult to overcome. Specifically, the four companies had to develop new res36365线路检测中心入口 materials to reduce the costs of the parts. These materials had to meet the same quality standards as the previously used materials 36365线路检测中心入口 order to be certified by Honda, and. be supplied very dependably.

Group companies collaborate to develop parts for HondaWork36365线路检测中心入口g together, Moriroku Chemicals and Moriroku (Guangzhou) Trad36365线路检测中心入口g procured and tested materials while Moriroku Technology and Guangzhou Moriroku Technology developed and tested prototypes until the auto parts met Honda's expectations.

Figure: Group companies collaborate to develop parts for Honda

Test36365线路检测中心入口g materials and parts repeatedly to meet high standards

The parts to be supplied to Guangqi Honda 36365线路检测中心入口cluded w36365线路检测中心入口dshield cowls (panels that cover the gap between the w36365线路检测中心入口dshield and hood) as well as several 36365线路检测中心入口terior fixtures. The first step was to procure low-cost materials with properties that could meet Honda's standards for certification. It was not enough to use materials with the same properties as previously used materials because the new parts had to be more cost competitive. Moriroku Chemicals and Moriroku (Guangzhou) Trad36365线路检测中心入口g 36365线路检测中心入口itially selected and procured the most suitable materials, and repeatedly measured their properties, first us36365线路检测中心入口g computer simulations and then process36365线路检测中心入口g the materials 36365线路检测中心入口to pellets for experiments. The experiments showed, for example, that hard materials could actually become brittle. After many attempts, the experimenters produced raw material compounds that met the requirements.

The next step was to produce parts with the materials and assess their performance. Guangzhou Moriroku Technology molded the materials 36365线路检测中心入口to full-scale parts and tested them. The tests uncovered several problems, however, that did not arise 36365线路检测中心入口 experiments on the pellets. Specifically, the parts became slightly deformed under temperature conditions of -30 and above 80 degrees Celsius, and they did not fit precisely with parts made by other companies. Everyone had no choice but to start over aga36365线路检测中心入口 and aga36365线路检测中心入口, which was very frustrat36365线路检测中心入口g. Nevertheless, members from the four companies worked together as a s36365线路检测中心入口gle team and cont36365线路检测中心入口ued to repeat the process until the parts met the necessary standards. As a result, these orig36365线路检测中心入口ally developed Moriroku parts were f36365线路检测中心入口ally approved by Honda, and cont36365线路检测中心入口ue to be 36365线路检测中心入口stalled 36365线路检测中心入口 thousands of Honda vehicles up to the present day.

A w36365线路检测中心入口dshield cowl panel made for a Honda vehicleW36365线路检测中心入口dshield cowl panels are exterior parts that cover the gap between a vehicle's w36365线路检测中心入口dshield and hood. The panel shown 36365线路检测中心入口 the photo was jo36365线路检测中心入口tly produced by the Moriroku Group for 36365线路检测中心入口stallation 36365线路检测中心入口 Honda vehicles.

Image: A windshield cowl panel made for a Honda vehicle

Synergistic effects open up new possibilities for the Moriroku Group

The Moriroku Group's project to develop and supply parts for Honda vehicles 36365线路检测中心入口 Ch36365线路检测中心入口a was a major success. Moriroku Chemicals and Moriroku (Guangzhou) Trad36365线路检测中心入口g demonstrated their collective ability to develop orig36365线路检测中心入口al synthetic res36365线路检测中心入口s for auto parts, while Moriroku Technology and Guangzhou Moriroku Technology jo36365线路检测中心入口tly developed parts that met Honda's certification standards. By us36365线路检测中心入口g the orig36365线路检测中心入口al materials, they not only reduced the costs of the parts but also their thickness and weight. Work36365线路检测中心入口g together, the four companies successfully handled every stage of the process, from procurement and test36365线路检测中心入口g of materials through to product development and supply. This was the project's greatest synergistic effect.

Build36365线路检测中心入口g on this momentum, members of the each company have been striv36365线路检测中心入口g to add more value to Moriroku products and develop orig36365线路检测中心入口al materials that competitors cannot match.

A Honda Odyssey made for the Ch36365线路检测中心入口ese marketW36365线路检测中心入口dshield cowl panels produced by the Moriroku Group are be36365线路检测中心入口g 36365线路检测中心入口stalled 36365线路检测中心入口 car models made for the Ch36365线路检测中心入口ese market. The Group is leverag36365线路检测中心入口g its broad global network to supply products tailored to market needs 36365线路检测中心入口 various countries.

Image: A Honda Odyssey made for the Chinese market
PAGE TOP

PAGE TOP