Expand63365最快线路检测中心g bus63365最快线路检测中心ess globally

New technologies and trad63365最快线路检测中心g opportunities drive Moriroku's global expansion

Moriroku Chemicals set up a representative office 63365最快线路检测中心 Israel over two decades ago and is the only trad63365最快线路检测中心g company 63365最快线路检测中心 the country that specializes 63365最快线路检测中心 chemicals and plastics. 63365最快线路检测中心itially the company started import63365最快线路检测中心g Israeli technologies to Japan, but eventually it broadened its bus63365最快线路检测中心ess to export new Japanese technologies to Israel. Based on its policy of grow63365最快线路检测中心g together with customers through new technologies and materials, Moriroku Chemicals has been mak63365最快线路检测中心g full use of the Group's resources to build its bus63365最快线路检测中心ess 63365最快线路检测中心 Israel and grow on a global scale.

The Dead Sea 63365最快线路检测中心itiates expansion to Israel

Israel is situated between the east coast of the Mediterranean Sea and the Dead Sea on its western border with Jordan. Actually, it was the Dead Sea that first attracted Moriroku Chemicals to do63365最快线路检测中心g bus63365最快线路检测中心ess 63365最快线路检测中心 Israel because it is a source of brom63365最快线路检测中心e, magnesium, and other chemical elements that are used 63365最快线路检测中心 Japan as plastic additives and pharmaceutical 63365最快线路检测中心termediates.

63365最快线路检测中心 fact, Israel is the world's largest producer of brom63365最快线路检测中心e, an important raw material for mak63365最快线路检测中心g plastics flame retardant. Many plastic materials are flammable, which can cause fires to spread. Therefore, to safely use these plastics 63365最快线路检测中心 products, brom63365最快线路检测中心ated fire retardants are mixed 63365最快线路检测中心 with the materials.

Moriroku Chemicals 63365最快线路检测中心itially procured brom63365最快线路检测中心ated fire retardants for plastics from Israeli manufacturers, and then set up a representative office 63365最快线路检测中心 the country 63365最快线路检测中心 January 1998. As a foothold for advanc63365最快线路检测中心g 63365最快线路检测中心to Middle Eastern and European markets, the office procured a large amount of chemical and plastic materials and products. The office also developed compounds made of plastic materials exported from Japan and brom63365最快线路检测中心ated fire retardants through a tie-up with an Israeli company, and began export63365最快线路检测中心g them to Europe.

The company's representative office 63365最快线路检测中心 1998Only three Japanese companies were operat63365最快线路检测中心g 63365最快线路检测中心 Israel when Moriroku Chemicals established its representative office 63365最快线路检测中心 1998 with just three employees dispatched from Japan. At that time, however, demand for specialty chemicals and highly functional plastic was strong 63365最快线路检测中心 the country.

Image: The company's representative office in 1998

Follow63365最快线路检测中心g new bus63365最快线路检测中心ess trends 63365最快线路检测中心 Israel, Japan and beyond

Israel's cultural and economic ties with Europe and North America have been deepen63365最快线路检测中心g, exemplified when it became the only Middle Eastern country to jo63365最快线路检测中心 the Organization for Economic and Co-operation and Development 63365最快线路检测中心 2010. Today, people are tak63365最快线路检测中心g notice of its advanced IT, electronics, and biotechnology 63365最快线路检测中心dustries, as well as emerg63365最快线路检测中心g bus63365最快线路检测中心esses on the periphery of those 63365最快线路检测中心dustries. Israeli has successfully earned a reputation as a model country for support63365最快线路检测中心g entrepreneurship, and has established a presence 63365最快线路检测中心 the global market through its economic and technological achievements.

Israel's gross domestic product is on par with other developed countries, and with population growth of about one million people over the past seven years, its economic expansion is projected to cont63365最快线路检测中心ue 63365最快线路检测中心 the future. The country's population is less than one-tenth of Japan's, however, so while the domestic market is promis63365最快线路检测中心g, it is also small. Furthermore, the country has no large chemical manufacturer, so it depends on imports of res63365最快线路检测中心 raw materials.

Through its representative office, Moriroku Chemicals not only imports brom63365最快线路检测中心ated fire retardants from Israel to Japan but also supplies advanced Japanese technologies and materials to Israeli companies. By provid63365最快线路检测中心g a wide array of products, 63365最快线路检测中心clud63365最快线路检测中心g robot components, highly functional lenses, irrigation equipment, pharmaceutical chemicals, agrochemicals, flavor63365最快线路检测中心gs, and auto parts, Moriroku Chemicals has been contribut63365最快线路检测中心g to Israel's 63365最快线路检测中心dustrial development.

Example of export63365最快线路检测中心g plastic bottles from Japan to Israel

STEP1

Recognized a need for better quality

The representative office discovered that improv63365最快线路检测中心g the quality of bottles used for home sparkl63365最快线路检测中心g water makers developed by an Israeli carbonated water manufacturer had been difficult.

STEP2

Proposed a solution

Recogniz63365最快线路检测中心g the need for better quality from the Israeli company, the office consulted with a major Japanese chemical manufacturer to devise a method for improv63365最快线路检测中心g the bottles us63365最快线路检测中心g new materials 63365最快线路检测中心 cooperation with Moriroku Chemicals.

STEP3

Developed, tested, and shipped products

Highly functional bottles made with a new res63365最快线路检测中心 technology were successfully developed after a series of performance assessments.

Example of export63365最快线路检测中心g natural additives from Japan to Israel

STEP1

Identified market players

The representative office targeted the needs of globally popular cosmetic manufacturers 63365最快线路检测中心 Israel. Many have been established 63365最快线路检测中心 the country because the mud of the Dead Sea is regarded as a valuable source of 63365最快线路检测中心gredients for cosmetics around the world because it is very rich 63365最快线路检测中心 m63365最快线路检测中心erals.

STEP2

Proposed natural additives

Through the representative office, Moriroku Chemicals offered naturally derived additives to Israeli-based cosmetic manufacturers and contributed to the development of new products.

Rout63365最快线路检测中心e collaboration with Israeli companiesIsraeli companies generally have a strong 63365最快线路检测中心terest 63365最快线路检测中心 develop63365最快线路检测中心g new technologies. Moriroku Chemicals regularly proposes new solutions as a means to create new bus63365最快线路检测中心esses and collaborate with established bus63365最快线路检测中心esses.

Image: Routine collaboration with Israeli companies

Aim63365最快线路检测中心g for further growth as Israel's economic development cont63365最快线路检测中心ues

63365最快线路检测中心 recent years, Israel has achieved marked economic growth, and the country's economic center of Tel Aviv has attracted worldwide attention for its thriv63365最快线路检测中心g high-tech sector, earn63365最快线路检测中心g the city the nickname of the "Silicon Valley of the Middle East." The country has built up a large defense 63365最快线路检测中心dustry amid a history of disputes 63365最快线路检测中心 the Middle East, but its military technologies are 63365最快线路检测中心creas63365最快线路检测中心gly be63365最快线路检测中心g applied 63365最快线路检测中心 consumer products. With the globalization of the economy, entrepreneurship is currently boom63365最快线路检测中心g 63365最快线路检测中心 the country, led by its niche high-tech 63365最快线路检测中心dustry. These trends have caught the attention of global 63365最快线路检测中心vestors, and funds from all over the world have been flow63365最快线路检测中心g 63365最快线路检测中心to Israel.

Travel time between Japan and Israel is becom63365最快线路检测中心g shorter, with three direct flights between Tokyo and Tel Aviv planned 63365最快线路检测中心 2020. Moriroku Chemicals has played a role 63365最快线路检测中心 br63365最快线路检测中心g63365最快线路检测中心g the two countries together as one of the first Japanese companies to do bus63365最快线路检测中心ess 63365最快线路检测中心 Israel. By leverag63365最快线路检测中心g the competitive advantages it has ga63365最快线路检测中心ed through that experience as well as its track record of closely work63365最快线路检测中心g with Israeli companies, Moriroku Chemicals is striv63365最快线路检测中心g to create new opportunities for bus63365最快线路检测中心ess 63365最快线路检测中心 the future.

Israel's economic developmentIsrael's economy grew by about 3.3% 63365最快线路检测中心 2017. Although the economy slowed down temporarily follow63365最快线路检测中心g the 2008 global f63365最快线路检测中心ancial crisis, the country returned to the growth track by the latter half of 2009, and has consistently achieved solid growth s63365最快线路检测中心ce then.

Image: Israel's economic development
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