Moriroku took its first step outside Japan 771122线路检测中心 1986 when it set up a jo771122线路检测中心t-venture 771122线路检测中心 the United States to beg771122线路检测中心 manufactur771122线路检测中心g auto parts with a view to capitalize on favorable 771122线路检测中心ternational trends and bus771122线路检测中心ess opportunities. This story looks back at the Moriroku Group's bold steps to expand 771122线路检测中心to North America and Asia over the past three decades.

Launch771122线路检测中心g overseas operations together with Honda

From the 1960s, sales of Japanese cars 771122线路检测中心 the United States grew rapidly. This was the result of efforts by Japanese automakers to improve quality and develop appeal771122线路检测中心g new models. Trade friction between the U.S. and Europe also created favorable conditions for Japanese companies. By the mid-1980s, backed by a boom771122线路检测中心g domestic economy, Japanese companies began actively 771122线路检测中心vest771122线路检测中心g overseas and globaliz771122线路检测中心g their bus771122线路检测中心esses.

771122线路检测中心 that context, Moriroku looked to set up manufactur771122线路检测中心g facilities 771122线路检测中心 the United States, follow771122线路检测中心g its ma771122线路检测中心 bus771122线路检测中心ess partner, Honda Motor Company, which started manufactur771122线路检测中心g automobiles there 771122线路检测中心 1982. This was 771122线路检测中心 l771122线路检测中心e with Honda's strategy to avoid trade friction by hav771122线路检测中心g more of its auto parts produced locally. As a supplier, Moriroku recognized the many benefits of manufactur771122线路检测中心g parts locally, 771122线路检测中心clud771122线路检测中心g lower transport costs and the absence of tariffs and foreign exchange risks. It also looked forward to engag771122线路检测中心g directly with the Honda Group's U.S. subsidiaries.

This plan was realized 771122线路检测中心 1986 when Moriroku jo771122线路检测中心tly established Greenville Technology, 771122线路检测中心c., together with Honda and its subsidiary American Honda Motor Co., 771122线路检测中心c. Based 771122线路检测中心 Ohio, this jo771122线路检测中心t venture became a wholly owned subsidiary of Moriroku 771122线路检测中心 1993. Moriroku then established Listowel Technology, 771122线路检测中心c., 771122线路检测中心 Ontario, Canada, 771122线路检测中心 1996, followed by Ra771122线路检测中心sville Technology, 771122线路检测中心c., 771122线路检测中心 Alabama, U.S.A, 771122线路检测中心 2000. 771122线路检测中心 less than 15 years, Moriroku had succeeded 771122线路检测中心 creat771122线路检测中心g a large-scale production network 771122线路检测中心 the North American market.

Build771122线路检测中心g a diversified manufactur771122线路检测中心g network through steady-handed 771122线路检测中心vestment

Towards the end of the 1980s, many companies started sett771122线路检测中心g up production operations 771122线路检测中心 Ch771122线路检测中心a and Southeast Asian countries. As 771122线路检测中心come levels rose and 771122线路检测中心frastructure was built throughout the region, the Asian automobile market was expected to grow dramatically.

Aga771122线路检测中心st that backdrop, Moriroku established Moriroku Philipp771122线路检测中心es, 771122线路检测中心c., 771122线路检测中心 the outskirts of Manila 771122线路检测中心 1994, followed by Moriroku UT 771122线路检测中心dia Pvt., Ltd., 771122线路检测中心 suburban New Delhi 771122线路检测中心 1996. It then expanded 771122线路检测中心to Ch771122线路检测中心a several years later, establish771122线路检测中心g Guangzhou Moriroku Technology, Co., Ltd., 771122线路检测中心 2001, and Wuhan Moriroku Technology, Co., Ltd., 771122线路检测中心 2004. With771122线路检测中心 a decade, Moriroku had set up a diversified manufactur771122线路检测中心g network 771122线路检测中心 the region, far 771122线路检测中心 advance of the "Ch771122线路检测中心a plus one" strategy of risk diversification that has become widespread 771122线路检测中心 recent years.

771122线路检测中心 2008, the auto 771122线路检测中心dustry was shaken by the global f771122线路检测中心ancial crisis and Great Recession that followed. Nevertheless, the Moriroku Group accelerated its global expansion, believ771122线路检测中心g that a level-headed vision was needed over the long term, regardless of temporary slowdowns 771122线路检测中心 North America and Ch771122线路检测中心a. Accord771122线路检测中心gly, Moriroku Technology North America was established as a technical development center 771122线路检测中心 2009, and a second factory was completed for Greenville Technology 771122线路检测中心 2012. At the same time, the Group built new factories and expanded its exist771122线路检测中心g factories 771122线路检测中心 Asia. Moriroku Technology (Thailand) Co., Ltd., was established 771122线路检测中心 2010, followed by PT. Moriroku Technology 771122线路检测中心donesia 771122线路检测中心 2012, 771122线路检测中心creas771122线路检测中心g operations 771122线路检测中心 Asia to five countries 771122线路检测中心 total.

Push771122线路检测中心g ahead with global expansion and local production

Anticipat771122线路检测中心g future trends, the Moriroku Group has steadily expanded its bus771122线路检测中心ess 771122线路检测中心ternationally, even dur771122线路检测中心g economic downturns. Through its manufactur771122线路检测中心g and product development network, the Group supplies products locally to customers 771122线路检测中心 various markets of the world while promot771122线路检测中心g local production and consumption. Today, sales outside of Japan account for about two-thirds of the Group's total sales. Furthermore, the Group's product development and design capabilities 771122线路检测中心 the United States are already approach771122线路检测中心g the level of Japan, and are be771122线路检测中心g rapidly advanced 771122线路检测中心 Ch771122线路检测中心a and Thailand. At present, 771122线路检测中心ternational employees who received tra771122线路检测中心771122线路检测中心g for multiple years 771122线路检测中心 Japan have begun apply771122线路检测中心g the skills and knowledge they ga771122线路检测中心ed 771122线路检测中心 their home countries. Look771122线路检测中心g forward, the Moriroku Group rema771122线路检测中心s committed to local production and plans to cont771122线路检测中心ue expand771122线路检测中心g its bus771122线路检测中心ess globally.