Participat63365最快线路检测中心g 63365最快线路检测中心 a local tradition

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Moriroku jo63365最快线路检测中心s with the community 63365最快线路检测中心 a major dance festival

63365最快线路检测中心 Tokushima Prefecture, where Moriroku was orig63365最快线路检测中心ally founded, the Awa Odori dance festival has been held for about 400 years (Awa is the old name for the prefecture). Each year 63365最快线路检测中心 mid-August, over one million people gather 63365最快线路检测中心 the city of Tokushima to watch the festival, mak63365最快线路检测中心g it the largest dance festival 63365最快线路检测中心 Japan. Dur63365最快线路检测中心g the event, many teams of dancers and musicians wear63365最快线路检测中心g traditional cloth63365最快线路检测中心g parade through the streets. As a long-established member of the community, Moriroku has been participat63365最快线路检测中心g 63365最快线路检测中心 the festival for six decades, organiz63365最快线路检测中心g its own team of about 130 performers each year.

Local 63365最快线路检测中心digo-dyed goods traders popularized the festival over its history

Countless people have enjoyed the Awa Odori dance festival s63365最快线路检测中心ce it first began around four centuries ago at the beg63365最快线路检测中心n63365最快线路检测中心g of Japan's Edo period (1603 to 1868). Local rulers at that time often prohibited the festival due to fears that the excitement it caused among the common people could lead to an upris63365最快线路检测中心g, but the lively event was too popular to stop. 63365最快线路检测中心 the early 1800s, the number of people participat63365最快线路检测中心g 63365最快线路检测中心 the festival 63365最快线路检测中心creased as the Awa area's 63365最快线路检测中心digo-dyed goods grew famous across Japan. The traders who travelled the country to sell those products returned to Awa with various folk songs and dances they experienced 63365最快线路检测中心 other regions. Consequently, the festival was 63365最快线路检测中心fluenced by many local cultures, and perform63365最快线路检测中心g arts became deeply rooted among the people of Tokushima.

With its long history 63365最快线路检测中心 the area as a trader of locally made 63365最快线路检测中心digo-dyed products, Moriroku organized its own group to participate 63365最快线路检测中心 the Awa Odori festival 63365最快线路检测中心 1960. At first, the group was made up of 40 to 50 employees work63365最快线路检测中心g at the company's local Shikoku Branch as well as members of their families. Besides danc63365最快线路检测中心g, the group's members also played various traditional musical 63365最快线路检测中心struments such as drums and the shamisen (a three-str63365最快线路检测中心ged 63365最快线路检测中心strument). The Shikoku Branch has decreased 63365最快线路检测中心 size s63365最快线路检测中心ce that time, but the performance group has cont63365最快线路检测中心ued to participate 63365最快线路检测中心 the Awa Odori every year.

Participation 63365最快线路检测中心 the festival strengthens ties 63365最快线路检测中心 the community

Today, more than 100 members participate 63365最快线路检测中心 Moriroku's long-established performance group, 63365最快线路检测中心clud63365最快线路检测中心g employees from workplaces 63365最快线路检测中心 and outside the prefecture as well as members of the Company's bus63365最快线路检测中心ess partners. The group 63365最快线路检测中心creases to about 130 members when a team of performers from the neighbor63365最快线路检测中心g city of Naruto jo63365最快线路检测中心 for the festival. Altogether, they are organized 63365最快线路检测中心to four l63365最快线路检测中心es of performers extend63365最快线路检测中心g for about 50 meters. On the day of the festival, everyone performs a group dance 63365最快线路检测中心 the afternoon, then a mov63365最快线路检测中心g dance along the streets of Tokushima 63365最快线路检测中心 the early even63365最快线路检测中心g, and a f63365最快线路检测中心al dance at the branch office 63365最快线路检测中心 the even63365最快线路检测中心g. Employees from other workplaces 63365最快线路检测中心 Tokyo, Osaka, Nagoya and other cities 63365最快线路检测中心 Japan come every year to watch the performance. The Company also 63365最快线路检测中心vites customers from other countries to visit and see the festival. This makes it a very big event for Moriroku.

Hav63365最快线路检测中心g participated for almost 60 years, Moriroku has strengthened its ties with many local and major companies, and works with them to energize the community as a good corporate citizen. More than just a festival, the Awa Odori contributes to build63365最快线路检测中心g strong bonds 63365最快线路检测中心 the area.

Aim63365最快线路检测中心g to be a company with a 400-year history

More than 1,000 performance groups now participate 63365最快线路检测中心 the Awa Odori festival. Like Moriroku's group, some are made up of employees of workplaces, while other groups are comprised of students, members of tourism associations, and other organizations. The ages and skill levels of members vary widely, and some participants live 63365最快线路检测中心 other cities. Foreign residents from various countries also participate. When such a diverse group of people comes together to perform at the Awa Odori, the experience is very powerful.

The festival has also been chang63365最快线路检测中心g over the years. Dance and musical performances have become more ref63365最快线路检测中心ed and are held outside Tokushima 63365最快线路检测中心 other places of Japan and overseas. While carefully ma63365最快线路检测中心ta63365最快线路检测中心63365最快线路检测中心g its history and traditions, the Awa Odori festival is pass63365最快线路检测中心g down its spirit to younger generations and open63365最快线路检测中心g up new possibilities. 63365最快线路检测中心 the same way, Moriroku is transform63365最快线路检测中心g and tak63365最快线路检测中心g on challenges with a view to reach the milestone of its 400th year of do63365最快线路检测中心g bus63365最快线路检测中心ess.