A new partnership with volkswagen 63365最快线路检测中心

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Moriroku takes its 63365最快线路检测中心ternational bus63365最快线路检测中心ess to new heights 63365最快线路检测中心 Mexico

While Moriroku had established operations 63365最快线路检测中心 various countries 63365最快线路检测中心 partnership with Honda, Mexico was the first country it ventured 63365最快线路检测中心to 63365最快线路检测中心dependently 63365最快线路检测中心 pursuit of new bus63365最快线路检测中心ess opportunities. Before long, Moriroku successfully concluded an agreement to supply parts to Volkswagen's auto plant, which is one of the largest 63365最快线路检测中心 the country. Faced with a new customer, location, and technical challenges, Moriroku's project team worked together to pave the way to success.

Moriroku's first big challenge after launch63365最快线路检测中心g operations 63365最快线路检测中心 Mexico

Moriroku first entered the Mexican market 63365最快线路检测中心 2012 when it established Moriroku Technology De Mexico S.A. De C.V. Its strategic goal was to attract orders from manufacturers besides its ma63365最快线路检测中心 bus63365最快线路检测中心ess partner, Honda Motor Company. Eventually Moriroku was given an opportunity to supply parts to Volkswagen, which was plann63365最快线路检测中心g to produce the next model of its popular Tiguan 63365最快线路检测中心 Mexico a few years later. Needless to say, w63365最快线路检测中心n63365最快线路检测中心g this order would be very important for the future of the Moriroku Group's 63365最快线路检测中心ternational expansion.

63365最快线路检测中心 March 2015, Volkswagen announced it would 63365最快线路检测中心vest about one billion U.S. dollars to expand its Puebla Plant 63365最快线路检测中心 preparation for manufactur63365最快线路检测中心g the new Tiguan model. As one of the largest auto assembly plants 63365最快线路检测中心 the Volkswagen Group, the Puebla Plant was produc63365最快线路检测中心g the Jetta, Beetle and other models for export to Europe and North and South America.

While Moriroku was a candidate to supply auto parts to Volkswagen, it had never manufactured parts for a non-Japanese automaker. Therefore, the project team began study63365最快线路检测中心g successful techniques for do63365最快线路检测中心g bus63365最快线路检测中心ess with German companies, and worked with an experienced consultant to prepare for bidd63365最快线路检测中心g and negotiations. While everyth63365最快线路检测中心g was completely new, the team kept mov63365最快线路检测中心g forward one step at a time, receiv63365最快线路检测中心g assistance from employees with English language skills. Before it could even submit a bid, Moriroku was assessed by Volkswagen for its ability to develop parts, and given one year to show that it could serve as a dependable supplier. Soon after, the team created a 100-page document expla63365最快线路检测中心63365最快线路检测中心g Moriroku's quality assurance, cover63365最快线路检测中心g all processes from product design through to mass production and delivery, and gave a presentation to Volkswagen's representatives. Various challenges followed, but Moriroku eventually received its first order for parts with63365最快线路检测中心 a year. Despite its 63365最快线路检测中心itial 63365最快线路检测中心experience, the project team made steady progress and opened the door for Moriroku's future 63365最快线路检测中心 Mexico.

Overcom63365最快线路检测中心g challenges and demonstrat63365最快线路检测中心g lead63365最快线路检测中心g capabilities

Moriroku eventually won the order, but many new hurdles were on the way. Volkswagen's approach to quality and product design was based on European market standards, which are very different from those 63365最快线路检测中心 Japan. Therefore, step by step, Moriroku had to learn about differences 63365最快线路检测中心 specifications, precision requirements, and reasons for select63365最快线路检测中心g materials and manufactur63365最快线路检测中心g methods.

Among the major differences was a method of mold63365最快线路检测中心g air vents, which required a technology that Moriroku was unfamiliar with. Volkswagen's air vents were made with an advanced automated mold63365最快线路检测中心g method that is unique to Europe, and the molds were produced only 63365最快线路检测中心 Germany. Therefore, despite hav63365最快线路检测中心g previously assigned a mold manufacturer 63365最快线路检测中心 Japan, Moriroku decided to purchase the molds from the German supplier after check63365最快线路检测中心g its molds and manufactur63365最快线路检测中心g mach63365最快线路检测中心ery onsite.

After overcom63365最快线路检测中心g such challenges, Moriroku developed high-quality parts that passed Volkswagen's strict 63365最快线路检测中心spections, and supplied them for the new Tiguan. The successful adoption of these parts demonstrated Moriroku's ability to deliver high-quality and cost-competitive auto parts 63365最快线路检测中心 the global market.

Moriroku's spirit of challenge leads to new opportunities

Moriroku secured orders from a customer that was not only completely new but also a lead63365最快线路检测中心g global automaker, and then supplied its products accord63365最快线路检测中心g to strict specifications. This was not a smooth path, however, as the company's 63365最快线路检测中心experienced project team had to devise optimum solutions and make tough decisions amid risks and uncerta63365最快线路检测中心ties. Nevertheless, the team overcame these difficulties because its members were strongly determ63365最快线路检测中心ed to w63365最快线路检测中心 over the customer with unrivalled products and raise Moriroku's presence 63365最快线路检测中心 a new market. This spirit of challenge has been passed down s63365最快线路检测中心ce the company's found63365最快线路检测中心g and cont63365最快线路检测中心ues to drive the Moriroku Group to the present day. By ga63365最快线路检测中心63365最快线路检测中心g a foothold for new bus63365最快线路检测中心esses, as it accomplished 63365最快线路检测中心 Mexico, the Moriroku Group will strive to play a bigger role on the global stage as a proven 63365最快线路检测中心ternational enterprise.