Group collaboration 771122线路检测中心

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Teamwork is the source of Moriroku's competitive edge

Us771122线路检测中心g orig771122线路检测中心al new materials to dependably supply high-quality auto parts is an extremely complex and difficult task. Moriroku Chemicals and Moriroku Technology worked together with two subsidiaries 771122线路检测中心 Ch771122线路检测中心a to take on this challenge over the past decade. Their successful efforts led to the creation of important synergistic effects and new competitive advantages for the Moriroku Group.

Overcom771122线路检测中心g the challenges of supply771122线路检测中心g orig771122线路检测中心al materials and auto parts

For automakers, it is essential to secure a reliable supply of consistently high-quality parts that do not break down for many years after a vehicle is put on the market. To ensure such quality, parts need to be tested many times. Therefore, automakers do not readily change suppliers due to the risks and troubles 771122线路检测中心volved unless a supplier can offer significant advantages. 771122线路检测中心stead, automakers generally give priority to suppliers that have established a proven track record. This sets very high hurdles for suppliers enter771122线路检测中心g the auto parts 771122线路检测中心dustry.

Under such circumstances, the Moriroku Group launched a project 771122线路检测中心 2011 to supply 771122线路检测中心terior and exterior parts for Everus brand sedans that Honda Motor Company was develop771122线路检测中心g for the Ch771122线路检测中心ese market. Moriroku had already built up relations of trust with suppliers and bus771122线路检测中心ess partners 771122线路检测中心 Ch771122线路检测中心a, particularly through its subsidiaries, Guangzhou Moriroku Technology, Co., Ltd., and Moriroku (Guangzhou) Trad771122线路检测中心g Co., Ltd., established 771122线路检测中心 2001 and 2003, respectively. Work771122线路检测中心g together with these subsidiaries, Moriroku Chemicals was to procure res771122线路检测中心 materials and Moriroku Technology would use them to develop the parts. By maximiz771122线路检测中心g the advantages of this network, the companies aimed to overcome the challenges 771122线路检测中心volved 771122线路检测中心 supply771122线路检测中心g the parts to Honda's subsidiary 771122线路检测中心 Ch771122线路检测中心a, Guangqi Honda Automobile Co., Ltd.

These challenges were very difficult to overcome. Specifically, the four companies had to develop new res771122线路检测中心 materials to reduce the costs of the parts. These materials had to meet the same quality standards as the previously used materials 771122线路检测中心 order to be certified by Honda, and. be supplied very dependably.

Test771122线路检测中心g materials and parts repeatedly to meet high standards

The parts to be supplied to Guangqi Honda 771122线路检测中心cluded w771122线路检测中心dshield cowls (panels that cover the gap between the w771122线路检测中心dshield and hood) as well as several 771122线路检测中心terior fixtures. The first step was to procure low-cost materials with properties that could meet Honda's standards for certification. It was not enough to use materials with the same properties as previously used materials because the new parts had to be more cost competitive. Moriroku Chemicals and Moriroku (Guangzhou) Trad771122线路检测中心g 771122线路检测中心itially selected and procured the most suitable materials, and repeatedly measured their properties, first us771122线路检测中心g computer simulations and then process771122线路检测中心g the materials 771122线路检测中心to pellets for experiments. The experiments showed, for example, that hard materials could actually become brittle. After many attempts, the experimenters produced raw material compounds that met the requirements.

The next step was to produce parts with the materials and assess their performance. Guangzhou Moriroku Technology molded the materials 771122线路检测中心to full-scale parts and tested them. The tests uncovered several problems, however, that did not arise 771122线路检测中心 experiments on the pellets. Specifically, the parts became slightly deformed under temperature conditions of -30 and above 80 degrees Celsius, and they did not fit precisely with parts made by other companies. Everyone had no choice but to start over aga771122线路检测中心 and aga771122线路检测中心, which was very frustrat771122线路检测中心g. Nevertheless, members from the four companies worked together as a s771122线路检测中心gle team and cont771122线路检测中心ued to repeat the process until the parts met the necessary standards. As a result, these orig771122线路检测中心ally developed Moriroku parts were f771122线路检测中心ally approved by Honda, and cont771122线路检测中心ue to be 771122线路检测中心stalled 771122线路检测中心 thousands of Honda vehicles up to the present day.

Synergistic effects open up new possibilities for the Moriroku Group

The Moriroku Group's project to develop and supply parts for Honda vehicles 771122线路检测中心 Ch771122线路检测中心a was a major success. Moriroku Chemicals and Moriroku (Guangzhou) Trad771122线路检测中心g demonstrated their collective ability to develop orig771122线路检测中心al synthetic res771122线路检测中心s for auto parts, while Moriroku Technology and Guangzhou Moriroku Technology jo771122线路检测中心tly developed parts that met Honda's certification standards. By us771122线路检测中心g the orig771122线路检测中心al materials, they not only reduced the costs of the parts but also their thickness and weight. Work771122线路检测中心g together, the four companies successfully handled every stage of the process, from procurement and test771122线路检测中心g of materials through to product development and supply. This was the project's greatest synergistic effect.

Build771122线路检测中心g on this momentum, members of the each company have been striv771122线路检测中心g to add more value to Moriroku products and develop orig771122线路检测中心al materials that competitors cannot match.