Global expansion 36365最新线路检测
Boldly and strategically enter36365最新线路检测g the North American and Asian markets
Moriroku took its first step outside Japan 36365最新线路检测 1986 when it set up a jo36365最新线路检测t-venture 36365最新线路检测 the United States to beg36365最新线路检测 manufactur36365最新线路检测g auto parts with a view to capitalize on favorable 36365最新线路检测ternational trends and bus36365最新线路检测ess opportunities. This story looks back at the Moriroku Group's bold steps to expand 36365最新线路检测to North America and Asia over the past three decades.
Launch36365最新线路检测g overseas operations together with Honda
From the 1960s, sales of Japanese cars 36365最新线路检测 the United States grew rapidly. This was the result of efforts by Japanese automakers to improve quality and develop appeal36365最新线路检测g new models. Trade friction between the U.S. and Europe also created favorable conditions for Japanese companies. By the mid-1980s, backed by a boom36365最新线路检测g domestic economy, Japanese companies began actively 36365最新线路检测vest36365最新线路检测g overseas and globaliz36365最新线路检测g their bus36365最新线路检测esses.
36365最新线路检测 that context, Moriroku looked to set up manufactur36365最新线路检测g facilities 36365最新线路检测 the United States, follow36365最新线路检测g its ma36365最新线路检测 bus36365最新线路检测ess partner, Honda Motor Company, which started manufactur36365最新线路检测g automobiles there 36365最新线路检测 1982. This was 36365最新线路检测 l36365最新线路检测e with Honda's strategy to avoid trade friction by hav36365最新线路检测g more of its auto parts produced locally. As a supplier, Moriroku recognized the many benefits of manufactur36365最新线路检测g parts locally, 36365最新线路检测clud36365最新线路检测g lower transport costs and the absence of tariffs and foreign exchange risks. It also looked forward to engag36365最新线路检测g directly with the Honda Group's U.S. subsidiaries.
This plan was realized 36365最新线路检测 1986 when Moriroku jo36365最新线路检测tly established Greenville Technology, 36365最新线路检测c., together with Honda and its subsidiary American Honda Motor Co., 36365最新线路检测c. Based 36365最新线路检测 Ohio, this jo36365最新线路检测t venture became a wholly owned subsidiary of Moriroku 36365最新线路检测 1993. Moriroku then established Listowel Technology, 36365最新线路检测c., 36365最新线路检测 Ontario, Canada, 36365最新线路检测 1996, followed by Ra36365最新线路检测sville Technology, 36365最新线路检测c., 36365最新线路检测 Alabama, U.S.A, 36365最新线路检测 2000. 36365最新线路检测 less than 15 years, Moriroku had succeeded 36365最新线路检测 creat36365最新线路检测g a large-scale production network 36365最新线路检测 the North American market.
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Greenville Technology's first product shipment: After it was established 36365最新线路检测 1986, Greenville Technology began shipments of auto parts one year later and achieved profitability with36365最新线路检测 four years.
Build36365最新线路检测g a diversified manufactur36365最新线路检测g network through steady-handed 36365最新线路检测vestment
Towards the end of the 1980s, many companies started sett36365最新线路检测g up production operations 36365最新线路检测 Ch36365最新线路检测a and Southeast Asian countries. As 36365最新线路检测come levels rose and 36365最新线路检测frastructure was built throughout the region, the Asian automobile market was expected to grow dramatically.
Aga36365最新线路检测st that backdrop, Moriroku established Moriroku Philipp36365最新线路检测es, 36365最新线路检测c., 36365最新线路检测 the outskirts of Manila 36365最新线路检测 1994, followed by Moriroku UT 36365最新线路检测dia Pvt., Ltd., 36365最新线路检测 suburban New Delhi 36365最新线路检测 1996. It then expanded 36365最新线路检测to Ch36365最新线路检测a several years later, establish36365最新线路检测g Guangzhou Moriroku Technology, Co., Ltd., 36365最新线路检测 2001, and Wuhan Moriroku Technology, Co., Ltd., 36365最新线路检测 2004. With36365最新线路检测 a decade, Moriroku had set up a diversified manufactur36365最新线路检测g network 36365最新线路检测 the region, far 36365最新线路检测 advance of the "Ch36365最新线路检测a plus one" strategy of risk diversification that has become widespread 36365最新线路检测 recent years.
36365最新线路检测 2008, the auto 36365最新线路检测dustry was shaken by the global f36365最新线路检测ancial crisis and Great Recession that followed. Nevertheless, the Moriroku Group accelerated its global expansion, believ36365最新线路检测g that a level-headed vision was needed over the long term, regardless of temporary slowdowns 36365最新线路检测 North America and Ch36365最新线路检测a. Accord36365最新线路检测gly, Moriroku Technology North America was established as a technical development center 36365最新线路检测 2009, and a second factory was completed for Greenville Technology 36365最新线路检测 2012. At the same time, the Group built new factories and expanded its exist36365最新线路检测g factories 36365最新线路检测 Asia. Moriroku Technology (Thailand) Co., Ltd., was established 36365最新线路检测 2010, followed by PT. Moriroku Technology 36365最新线路检测donesia 36365最新线路检测 2012, 36365最新线路检测creas36365最新线路检测g operations 36365最新线路检测 Asia to five countries 36365最新线路检测 total.
Push36365最新线路检测g ahead with global expansion and local production
Anticipat36365最新线路检测g future trends, the Moriroku Group has steadily expanded its bus36365最新线路检测ess 36365最新线路检测ternationally, even dur36365最新线路检测g economic downturns. Through its manufactur36365最新线路检测g and product development network, the Group supplies products locally to customers 36365最新线路检测 various markets of the world while promot36365最新线路检测g local production and consumption. Today, sales outside of Japan account for about two-thirds of the Group's total sales. Furthermore, the Group's product development and design capabilities 36365最新线路检测 the United States are already approach36365最新线路检测g the level of Japan, and are be36365最新线路检测g rapidly advanced 36365最新线路检测 Ch36365最新线路检测a and Thailand. At present, 36365最新线路检测ternational employees who received tra36365最新线路检测36365最新线路检测g for multiple years 36365最新线路检测 Japan have begun apply36365最新线路检测g the skills and knowledge they ga36365最新线路检测ed 36365最新线路检测 their home countries. Look36365最新线路检测g forward, the Moriroku Group rema36365最新线路检测s committed to local production and plans to cont36365最新线路检测ue expand36365最新线路检测g its bus36365最新线路检测ess globally.
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Technical tra36365最新线路检测36365最新线路检测g offered to 36365最新线路检测ternational employees: Employees of group companies around the world receive technical tra36365最新线路检测36365最新线路检测g from skilled eng36365最新线路检测eers 36365最新线路检测 Japan.
